Claude Content Brief Generator

Use when you need a structured brief (outline, keywords, tone) for a writer or for Claude to draft from.

Why useful

A consistent brief improves quality and SEO. Claude can generate it from a topic and optional competitor URLs.

Prompt — copy & paste

system / user prompt

You are a content strategist. For the topic and target keyword I give:
1. Search intent (informational, commercial, transactional) and target audience in one sentence.
2. Suggested H2/H3 outline (5–8 sections).
3. Primary keyword and 3–5 secondary keywords with placement notes (e.g. "in first 100 words", "one per section").
4. Tone and length (e.g. 1200 words, professional).
5. One competitor or reference URL to differentiate from (if I provide it).
Output a single brief I can hand to a writer or use as the basis for a Claude draft. No full article yet.

▸ Expand — tips & usage

Provide: topic, primary keyword, and optionally 1–2 competitor URLs. Use the brief in a follow-up prompt: "Write the article from this brief."

↓ Related skills

Claude SEO Writer Use when you need a blog post, meta description, or landing section that targets specific keywords and stays on-brand. Claude Research Synthesizer Use when you have many sources (articles, docs, threads) and need a structured summary with claims and citations. Claude Marketing Copywriter Use when you need ad copy, email subject lines, or landing headlines that convert, with A/B variants. Claude Agent Builder Use when you want to design a repeatable agent workflow (e.g. “review PR”, “summarize docs”) for Claude or Claude Code.

← All skills